My Words And My Work Are My Rep.

I create digital communications to promote the Under Armour brand, its apparel and sneakers, and its sponsored athletes. Work of note includes campaigns for the Drive Pro Golf Shoes, FUTR Men’s Basketball Shoes, BreakThru 4 Women’s Basketball Shoes, the Phantom 3 SE Running Shoes, the 2023 Women’s Final Four, the 2023 Back-To-School retail promotion.

I concept and create a range of materials to support SHRM’s branding, integrated marketing and UX efforts, including websites, direct marketing campaigns, social media communications and videos. Campaigns of note include: Together Forward @Work, When I Grow Up, and Now More Than Ever.

• Led team of writers and designers on international UX projects
• Created websites for Marriott’s most iconic brands including Le Meridien, The Luxury Collection, Marriott Hotels, and Moxy Hotels
• Served as digital creative lead for Marriott Rewards projects for more than 2 years
• Led the creation of the Marriott.com South Pacific Deals website and the cross-linking strategy between the site and related Marriott Traveler articles
• Served as UX lead on the MVC website redesign, which promoted the brand’s global rental properties and lead to a dramatic increase in page views and site visits
• Led the design of the MEA/Convention & Resort Network website, which marketed 32 hotels and destinations throughout the Middle East & Africa
• Worked on agile team and crafted interaction content for the Marriott Bonvoy app and the Marriott Self-Service Kiosk pilot program
• Developed marketing promotions and merchandising placements
• Wrote Instagram posts for Marriott Rewards/Bonvoy
• Managed creative resourcing and wrote creative briefs
• Constructed creative rationales
• Presented finished creative work to clients
• Optimized communications for SEO, accessibility and global translations
• Refined communications based on user testing

• Crafted interaction, search and reservations content
• Developed a wide range of digital communications to promote Marriott International’s portfolio of brands, including Marriott Hotels, JW Marriott Hotels, Renaissance Hotels, and the Autograph Collection
• Developed communications for Marriott’s loyalty program

• Wrote and maintained content for Fannie Mae’s intranet site
• Served as traffic manager for site content, including maintaining the weekly editorial traffic calendar
• Wrote and disseminated enterprise-wide and targeted e-mail communications to Fannie Mae employees
• Proofread and edited online content for accuracy and to ensure that it complied with style standards

• Promoted the national and international educational programs of the Congressional Youth Leadership Council via direct marketing campaigns

• Developed concept and copy for magazine ads, outdoor signage, radio tags and sales-support collateral to promote both GTSI, one of the largest resellers of information technology to the Federal Government, and its technology vendor partners, including Apple, Panasonic and Microsoft

• Wrote direct marketing and online communications to promote a variety of telecommunications products and services under the SBC brand, including Pacific Bell DSL Internet service, Southwestern Bell Long Distance and SecurityLink home security service
• Authored direct marketing and collateral materials to promote frequent traveler programs for Hyatt Hotels and heart-health screening exams for Tenet Healthcare

• Wrote B-to-B and B-to-C newspaper, magazine, outdoor, direct marketing, collateral and online advertisements to promote Chronicle products, services and departments, including Sports, Editorial, Circulation and Sales
• Produced co-op promotional pieces to market both The Chronicle and its corporate partners, including the Houston Rockets, Houston Astros and the University of Houston.
• Authored and managed weekly online sports content marketing blog: “The HomeCourt”

• B.A. Journalism, University of Houston, 1991

• Content, Advertising & Social IMC: Coursera, June 2019
• Engagement & Nurture Marketing Strategies: Coursera, June 2019
• The Importance of Listening: Coursera, June 2019
• What Is Social?: Coursera, June 2019