In an age of design templates and scaled efficiencies, I’d like to remind the world that the most powerful tool in communications is still a well-crafted, single-minded sales proposition (also known as an idea).
Of course, design, research, IA and many other disciplines shape that idea. But words are what give it life–so that it endures in the minds and hearts of your target audience long after they’ve been exposed to your message. That’s not only my philosophy, those are words you can live by.
If you share my point of view, let’s do more than talk. Let’s put it in writing and create something memorable together.
Ricky Munks